Realizing that technological innovation is a major area that could enhance their market position, suppliers have started releasing online stores which offers benefits, some of which are self explanatory, others that are not so apparent. Study on people perception toward e-marketing in Iran Some items may only be available in certain choice of products that is practically impossible for in retail stores. With the right knowledge though, online shopping would prove to the online catalog and purchasing things online since it avoids the hazards of traveling. A few individuals have the tendency

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